The large-format exterior signs we created for Absolute Hardwood increased brand awareness and promoted sales. We took advantage of the store’s high-traffic location by placing signs on the side of the business and banners in the front that displayed bold images of flooring with vibrant colour to entice readers to come inside.
The look and feel of the signs were consistent with other marketing materials, featuring eye-catching brand imagery and simple messaging.
Trailer wraps were a strategic choice for Absolute Hardwood because the signage increased visibility for the company in communities where their product was installed. Neighbours could see what products the company offered, creating future opportunities with similar audiences, and the wraps reinforced Absolute Hardwood’s brand identity in conjunction with the other complementary marketing pieces.