PinPoint Marketing and Advertising Edmonton
Parkwood Master Builder
Corporate Brand
We created a modern, corporate, and recognizable brand identity for Parkwood Master Builder.
Identity
Letterhead
The Parkwood letterhead was designed to be consistent with other brand elements and included the logo in the upper left. Its clean, simple look meant it was easy to read and use, and we ensured it wasn’t boring by using bold patterns in the header and footer.
Identity
Feature Sheet
Parkwood needed feature sheets to hand out to customers that outlined the specifications for various home designs. We designed these one-page pieces to effectively showcase the high-quality products using large images while keeping a branded, modern and professional look and feel.
Identity
Gatefold Brochure
Parkwood’s gatefold brochure explains about the company (“the Parkwood difference”) using friendly, bold imagery and clean copy. The consistent, branded look reinforces the strong messaging, and the gatefold format presents more content while still making it accessible and easy to read.
Identity
Luxury Collections Brochure
We designed a larger brochure to feature information about the company’s upgrade packages. Keeping the same modern, clean look and feel as Parkwood’s other branded marketing materials, we incorporated colourful, playful icons on the front.
Identity
Presentation Folder
The Parkwood presentation folder was designed with three pockets to hold any kind of marketing materials that staff might need to give customers. We emphasized Parkwood’s wood grain imagery while maintaining a consistent look, giving a lasting brand impression.
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