To get Copper Tip maximum brand awareness and exposure, we created a billboard with the same consistent brand imagery of the truck and a prominent logo. Keeping with best practice, we kept the call to action simple, with just a phone number and website URL displayed cleanly.
We focused on Copper Tip’s iconic truck imagery when designing their trade show booth to catch the eyes of trade show attendees. The booth had simple, direct messaging that included the Copper Tip tagline (“Experience that you can count on”) and a URL for their updated website, creating a cohesive brand experience.