Homes by Element’s biggest selling features are the details in their high-end homes. We helped them illustrate their dedication to design by creating a responsive website that was heavily image-based. To do justice to their custom projects, we focused on showing high-quality, large photos.
The website’s secondary pages, the “Experience Element”, “About” and “Events” pages, maintain a consistent look and feel through their large images and white space. The “Experience Element” page contains a gallery of featured projects with thumbnails. By clicking on an image, the web visitor is taken to a secondary gallery where the images are enlarged to full screen, showcasing the details in each project.
The “Events” page reinforces the brand impression by its use of large, sans serif font while giving readers details about showhome grand openings. An additional feature of this page allowed guests who attended grand openings to download high-quality images from a gallery.