The Thompson Optics website was designed as an extension of their brand, with a consistent look and feel to reinforce brand retention and awareness with customers. The educational focus positioned Thompson as an expert in their field.
The website included essential information (such as opticians’ bios, store contact information and details about Thompson Optics) for customers. Resources on the website also included an online catalogue of eyewear, contact lense facts (including videos about proper insertion techniques) and an eye health page.