Need to get the word out? Meet your new best friend, advertising. Advertising helps you promote your products or services to your target audiences by using attractive calls to action (such as discounts or other promotions) and getting your company repeated impressions (reinforcing your brand messaging).
Advertising comes in many formats, and product handouts are an effective way of providing customers with a quick overview of what your company offers. Maintaining a consistent look and feel is key to brand retention and encouraging sales, which is why we used a distinctive, cohesive design for Absolute Hardwood’s product handouts.
AFD wanted to get up close and personal with their customers, so PinPoint Marketing arranged a direct mail campaign to help reach out. We designed the direct mail pieces as extensions of ad campaigns for specific AFD divisions (Fury Fuel and Gravity Cup) to promote AFD’s involvement in racing events.
We used direct mail advertising to reach prospective Capitall customers on a more personal level. Using the same window shopping and red tag concepts, we leveraged the look and feel of publication ads to create a consistent brand experience while promoting both divisions of the company.
We placed ads in publications to reach a segmented audience of potential customers who were already interested in home projects. Using a similar look and feel to the Element website, we let the high-quality details in the bold imagery showcase the attractive products and services that Element offered.
To help Kingsway Toyota promote brand awareness, we designed postcards with a call to action and discount offer. These versatile pieces were used as both direct mail advertising and as handouts for customers at the dealership.
We launched a branded direct mail and publication ad campaign for Lexus of Edmonton to promote awareness of the dealership and their current sales. This campaign reached customers on a more personal level by targeting advertising to specific addresses and previous dealership customers.
To reach customers on a more personal level, we promoted National Cappuccino in a print campaign, using targeted direct mail and publication advertisements. The print ads promoted specific products and services and reinforced brand recognition in local audiences.
We delivered marketing campaigns for Parkwood to help promote waves of new homes they were building. We used fun, interesting taglines and images to capture the attention of target audiences. The result was fresh, clean and eye-catching ads.
Advertising in publications and via direct mail reaches customers on a more intimate level because it allows companies to tap into a target market’s interests or reach out to them directly. When creating publication and direct mail for Soak, we placed ads in specific magazines to attract their target audience and made sure the ads showcased attractive products or current sales.
We created a print advertising campaign for Spectrum Authentics in order to create brand awareness with local audiences to ensure the company is top of mind for buyers who need products related to sports memorabilia. The eye-catching campaign was bold, clean and modern, reflecting Spectrum Authentic’s updated brand identity.
Direct mail pieces are an effective way to make a personal connection with customers and reach a large, geographically-targeted audience. Our mailers for Thompson Optics promoted their services while increasing brand awareness.
Direct mail and flyers are an effective way to reach potential customers on a more personal level. We designed postcards for the TinHouse coffee shop and art shows that also doubled as direct mail pieces. The self-promotion card showcased the artist’s best work through large, eye-catching visuals.